Levi Strauss is making big strides to becoming an eco-friendly company. It has started many projects to reduce the amount of clothing waste going into the landfills and the amount of unneccicary packaging being used. Levi Strauss was a 24 year old German immigrant who left the big city of NewYork for San Francisco. He took a small supply of dry goods with the intention of opening a branch of his brother's NewYork dry goods business. On May 20, 1873 they recieved U.S. patent NO. 139, 121. This date is now considered the official birthday of "blue jeans".
Levi Strauss is launching a $100,000 denim insulation fund which will provide grants to non-profit organizations who are currently undergoing construction projects. The fund will offset the cost difference of using recycled denim insulation instead of conventional insulation. The cost of the recycled denim insulation was easily three times the price of fiberglass.
Levi Strauss also has another project in place called "Care tag for our Planet" in cooperation with Goodwill. The tage on their products not only instructs consumers on how to clean their clothes will less environmental impact, it also encourages them to donate used jeans to Goodwill rather than throwing them out. According to Goodwill, about 23.8 billion pounds of clothing end up in U.S. landfills each year.
The company also has started some efforts to reduce the amount of packaging they use. They are reducing the number of "hangtags" on each garment from an average of two to three. They are also beginning to print size and care information directly onto garments. Here's a quote from the Levi Strauss company about reducing the amount of greenhouse gases in the environment. "Through participation in the Business for Innovative Climate and Energy Policy (BICEP), we have joined other global companies in calling for leadership and support from the U.S. administration and Congress to develop energy and climate legislation that promotes energy efficiency, encourages energy and climate innovation, and reduces overall greenhouse gas emissions".
This is great! Levi Strauss is really using their resources to make better decisions about what their company's doing to the environment. They have many more cool initiatives in place, you should check their website out at http://www.levistrauss.com/.
Levi Strauss is launching a $100,000 denim insulation fund which will provide grants to non-profit organizations who are currently undergoing construction projects. The fund will offset the cost difference of using recycled denim insulation instead of conventional insulation. The cost of the recycled denim insulation was easily three times the price of fiberglass.
Levi Strauss also has another project in place called "Care tag for our Planet" in cooperation with Goodwill. The tage on their products not only instructs consumers on how to clean their clothes will less environmental impact, it also encourages them to donate used jeans to Goodwill rather than throwing them out. According to Goodwill, about 23.8 billion pounds of clothing end up in U.S. landfills each year.
The company also has started some efforts to reduce the amount of packaging they use. They are reducing the number of "hangtags" on each garment from an average of two to three. They are also beginning to print size and care information directly onto garments. Here's a quote from the Levi Strauss company about reducing the amount of greenhouse gases in the environment. "Through participation in the Business for Innovative Climate and Energy Policy (BICEP), we have joined other global companies in calling for leadership and support from the U.S. administration and Congress to develop energy and climate legislation that promotes energy efficiency, encourages energy and climate innovation, and reduces overall greenhouse gas emissions".
This is great! Levi Strauss is really using their resources to make better decisions about what their company's doing to the environment. They have many more cool initiatives in place, you should check their website out at http://www.levistrauss.com/.
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